Most folks never think about the price of raw metals, but when you are in the jewelry business, those "spot price" changes can make a big difference in your cost! Today we noticed that our platinum goods are under priced by about 15%, so I checked the latest platinum market and got the last 60 days of history. That chart is shown here, courtesy of Platinum Price. Notice that in the last 30 days or so, platinum has increased from about $1,500 per ounce to $2,100 per ounce--up by 37% in only a month!
We have left our prices alone for the time being, but if platinum continues to rise at this rate, we will have to raise our platinum jewelry prices. Remember, if you prefer white metal jewelry, we have lots of white gold items, as well as a broad array of Sterling Silver jewelry!